Five months ago, I started working with a brand that was ready to quit Amazon.

Sales were flat.
Ad spend was out of control.
The account looked like it was in survival mode.

Fast forward → revenue up 60%. Ads under control. Growth path unlocked.

So what changed?

1. 📐 Smarter Ad Structure

Instead of throwing money at broad keywords, we broke campaigns into buckets: branded, non-branded, competitor, and product targeting. That gave us real data to optimize.

2. 🛍️ Listings That Actually Sell

Clicks don’t matter if no one buys. We rebuilt titles, bullets, and images so the listing told the story customers needed.

3. 🔄 Constant Testing

Amazon changes fast. We tested headlines, bids, keywords — always improving.

👉 The lesson: Amazon rewards systems, not guesses.

Question for you: If you could fix one thing in your Amazon account today, what would it be?